Module 1 Case Submission

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Hello Everyone, The 4 P's are as follows: Product- What makes it unique before you can successfully market it. What meets the needs and wants from the customers. Price- Will impact profit margins, sup...

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Q (a) What is Merck’s business model? How does it make money? (b) What are the advantages to Merck of selling AIDS drugs at cost in South Africa? Disadvantages? (c) Bottom line: What should Merck do? (d) Can you think of analogous situations in this industry? Other industries?

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Merck’s main aims are to improve the healthcare and lives of the people through its services and innovation through research work. The company has to use various business

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